What is Google Sitelink
Google Sitelink is a list of links on the search results page that lead to subpages within a website when a user enters a specific query or keyword. Sitelinks are positioned below the main link of the website. Sitelinks function as navigation that helps users explore the site further.
Basically, webmasters or website owners cannot add any links to Google Sitelink, the addition of these links is purely done by Google through certain algorithms. But even so, there are certain tips that can make Google add a sitelink under your site.
Tips for Creating Google Sitelinks on Website
Generally, sitelinks are embedded on a website through searches with brand keywords or the name of the website. Before we discuss further about how or tips to make Google Sitelink appear on the website.
The subpages embedded by Google under the link to the main page are generally the pages most visited by users. But this is not fixed, sometimes Google chooses random pages to be displayed in the sitelink lineup.
If you want your website to also get sitelinks from Google, here are some tips for creating Google Sitelinks that you can try.
1. Improve Website Navigation Structure
The basic thing a webmaster can do to get sitelinks from Google is to improve the navigation structure of their website.
First, you can create a neat navigation menu that points to important pages on your website. The links in the navigation menu can appear on all pages of your website, so when a Google crawler visits your site, it will also index the linked pages.
In addition to adding a navigation menu, you can also improve the permalink structure of the website. A good permalink structure is simple and clear.
2. Increase Brand Awareness
The appearance of Google Sitelinks can also be triggered by how many searches for your brand or site name. Brand awareness will encourage users to request a search for your brand query and make Google crawl your site more often.
There are many ways to increase user awareness of your brand. You can introduce your brand with a digital marketing campaign, considering Google Sitelink is one aspect of the digital world.
3. Create XML Sitemap
Help Google to crawl and hit your website better with an XML-based sitemap. You can create an XML sitemap with various plugins such as Google XML Sitemap, Yoast SEO, RankMath and so on.
After your website has a sitemap, you can submit it to Google through Google's service for webmasters, Google Search Console. The sitemap will help Google to know in detail the contents of the website so that Google can create a sitelink for your website.
4. Optimalkan Internal Linking
Although Google Sitelink is Google's prerogative for a website, you can encourage Google to create a sitelink for your website by optimizing internal linking.
Try to link the pages on your website to each other. Give more internal links to the pages you want to get sitelinks. Internal links with the "dofollow" attribute or rail will be crawled by Google crawlers so that their authority can increase.
In addition, don't forget to provide the right anchor text on the internal links you create so that the keyword value of the page you link to can increase.
5. Use Table of Content or Anchor Link
When you use a table of content that uses a system called anchor link/jump, Google can detect it and attach it below your website in SERP. Although Google will still choose which articles to give additional links to in the SERPs, optimizing articles with a table of contents is something that can help improve user experience. So it's worth a try.
6. Optimasi SEO Website Anda
The last tip to create Google Sitelink is to optimize your website with Search Engine Optimization (SEO) techniques. There is no doubt that this will make Google display your website in a better position on the SERP.
The first thing you can do is make sure the keyword is optimized in the meta keyword either manually or with the help of certain tools. In addition, do On Page and Off Page SEO optimization well and regularly on your website.