Many website and blog owners try to get high rankings in Google search results to increase the number of visitors. You can also get those high rankings by using good and correct SEO.
What SEO techniques can be done on your website? Let's see this article until the end!
Define Keywords
Search engines work by providing a number of recommended sites after users enter certain keywords or keywords. Users only need to enter words that can represent the information they are looking for.
Some sites that appear on the first page of Google will be clicked by many internet users. This is because a high position also shows a high level of relevance to the keyword.
Share Your Keywords on Your Website
The next way to use SEO is to distribute keywords on your website. Don't just put them in one place. Put them in the URL, title, product description, meta description, and others.
But you also shouldn't include too many of the same keywords on a single page of your site. Use other similar words to support other opportunities to attract visitors.
Rely on Unique Offers
Every business has its own unique offering. You need to figure out what your business offers to get the highest search engine results. For example, a surplus product or service. This way of using SEO must take into account the intense competition in advertising on the internet.
Karena Anda mungkin akan mengetik kata kunci yang sama dengan bisnis lain. Kemudian pamerkan keunikan bisnis tersebut untuk menarik minat masyarakat.
Note the File Name
Business websites in particular need some visual assets. Mention photos and videos that help improve the aesthetics of your website. But, there are a few things to note while uploading these photos or videos. Make sure the file name matches the keyword. So that Google can detect the images on your site.
Insert Trusted External Links
With external links, you can recommend additional material to your readers. These types of links also tell Google how relevant your article topic is to the terms you're targeting.
The difference between internal links and external links is that internal links refer to your own website, while external links refer and authorize other websites. So, the website you visit should be trustworthy and reliable.
Look at the website's Domain Authority, which is a score that evaluates the website's possible ranking in search results. A good score for external links is between 70 and 100.
Utilize Video Content
According to reliable sources, 69% of visitors prefer video over text when learning about a product or service. Video content has also successfully helped 82% of marketers increase average traffic time for their readers. When using videos as a way to use SEO, pay attention to the source of your files.
YouTube is the most popular, as it has the second most used search engine after Google, making it easy to increase viewership. Your chances of ranking on Google SERPs will also be higher.
Recent studies conducted by SEO experts show that 94% of all highly ranked videos come from YouTube. Plus, it's easier to optimize your videos for Google with YouTube, as it has built-in features like timestamps. After uploading to YouTube, you can display YouTube videos on your website.
Perform Regular Updates and Show Update Date
New content can also improve relevance to search terms. If your blog post or page contains inappropriate information, Google will remove it. So, you should review, evaluate, and revise your pages and posts regularly as a way of using SEO on your website.
Create a Sitemap
A sitemap is a list containing all website pages that are accessible to visitors and search engines. Your website will be easier to find and index by search engines if there is this sitemap on it. In addition, the sitemap will also notify search engines when there are structural changes to the website.
Instal Google Analytics
Not only should you install Google Search Console, but you should also install Google Analytics as an additional tool. Although they sound similar, these two tools actually have different functions.
The main function of Google Search Console is to check the performance of a website in search results, while the main function of Google Analytics is to identify the behavior of website visitors.
With Google Analytics, you can track the movement of visitors from the first page opened to the page closed on your website. In addition, Google Analytics will also help you find out which pages convert the most and which ones are less optimal.
Create Complete and Engaging Content
The next way to use SEO that website owners often don't pay attention to is creating interesting content. In fact, when someone searches for keywords on a search engine, they want a complete answer to solve the problems they face.
Google also realized the needs of users and began to prioritize comprehensive content to occupy the top positions in search results. This content has a chance to succeed as one of the ways to increase blog traffic. You can add illustrations, infographics, or videos to complement your articles.
Visual media will help readers to easily understand the content of your article. If they are satisfied with the completeness of your content, it is not impossible that they will share the content on social media.
Image Optimization
Adding images to your website/blog content is a great way of using SEO to keep your visitors from getting bored. In addition, images can also help visitors understand your content.
However, you should also optimize the images you upload so that your website or blog does not slow down. One way is to compress the images before uploading them.
So, the image size will not burden the website page. One website that you can use to compress images is tinypng.com. Make sure the image size after compressing is no more than 300 kb.
Menerapkan serangkaian cara menggunakan SEO di atas memang membutuhkan banyak waktu. Butuh kesabaran dan konsistensi untuk mendapatkan hasil yang memuaskan dari cara menggunakan SEO yang sudah di jelaskan tadi.