Google News is a Google service that focuses on providing news content from various websites around the world, including in Indonesia.
Contains various news, opinions and articles sourced from several publishers by registered and selected media sites.
So not all Google News publishers, who have registered, will go directly to the search page in the Google News section.
Users are not required to log in to enjoy this service. However, if you use your Google account during access, you will be presented with the following personalized content. That is, the news that will appear according to your preferences.
One of the advantages of Google News over other platforms is the ease with which users can get news based on Topic, Location, or Source.
To sign up for Google News
Before we move on to how to register articles to Google News, let's learn the requirements for how to register Google News
1. Create a News Blog
Many people think that one of the requirements to register a website to Google News is to create a news website. However, not only news websites can register with Google News. Even regular blogs with subdomains can join this Google service.
Keep in mind, the selection process after you sign up is done manually by Google. They will make sure your blog fits the purpose of their service: providing the latest and important news.
So, if your goal is to get a spot on Google News, register your blog by creating news on Google, whatever your niche or type of news is.
2. Create Quality Content
For quality content is the main key to getting top rankings on the first page of search engines. This also applies if you want to register your blog with Google News.
What is quality content for websites?
- Don't plagiarize other people's content
- Try to focus on one type of content only. For example: Business content.
- Always provide new information (updates)
- Don't create content that is banned by Google
- Define the structure of the blog.
- Uses unique, unchanging permalinks
- Website display is attractive, and responsive
- Make navigation easy for users
- Explain the identity of the website well
I don't think there is any need to elaborate on the points above. I assume the reader already knows them in general.
3. Pay Attention to Your Blog Structure
Regarding the technical factors of your website, Google News will accept your blog registration faster if you follow the following conditions:
Use a Unique and Unchanging URL
Present an Attractive and Responsive Display
Use Easy Navigation
4. Explain Your Blog Identity Well
Your blog information is very important for the verification stage. Before starting registration, make sure your blog writing is appropriate. In addition, your About Page should be able to explain your blog's identity well.
Furthermore, if you are using multiple contributors or writers of news content on your blog, their profiles should be clearly mentioned. Not only their names, you can display their photos and a glimpse of their professional background.
Google News gives you the opportunity to make corrections for any typos after you've registered. However, getting it right from the start is a wise move.
How to List a Blog to Google News
After you have fulfilled the above conditions, the next step is how to register articles to Google News Publisher.
Here's how to sign up for Google News:
1. Sign in with Google Account
Please go to Google News Publisher and login using your Google account.
2. Website Ownership Verification
Next, you need to verify the website using Google Search Console (GSC). Because, Google News has its own crawler engine, make sure you fill in and add an xml sitemap on your website or blog. This is intended for Google News, which always updates changes that occur on the website.
3. Masuk ke Google News Publisher Center
Enter the google news publicizer center, to register the website. Follow the next steps.
4. Adding Your Blog
Please add your blog to the "Want to suggest a website for Google News? Click here." You will see a page requesting registration to Google News as shown below:
5. Fill in Information About Your Blog
Some information will be requested for the curation process by Google. Please fill in the requested information correctly.
General Information
- About your news site: Detailed information about the news blog you registered
Site Information
- Source URL: Your news blog address.
- Source Name: Your blog name.
- Site Language: the language used in your blog and news content. Remember, Google News does not allow the use of more than one language.
- City, State/Province dan Region: Your full address.
Select All Categories that Apply to the Content of Your Site
- Opinion content: if your publication is about opinion content
- User generated content: if user-generated content has gone through an editing process on your site
- Blog: check this option
- Press release: jika You also issue press releases
- Satire: if your website has a satire theme
News Section Information
- URL: The domain name or multiple subdomains you want to add
- Labels: the type of news you display
6. Finish
Once the data is filled in correctly, click Submit.
7. Waiting for Google Review
The next process is a review that will be conducted by the Google team for one to three weeks. As long as you fulfill all the requirements, this stage of Google News listing will go well.
Benefits of Google News Listing
Here are some of the benefits of registering a blog or website to Google News:
1. Get to Search Engine Pages Easier
If you have unique and quality news content, Google News Publisher does not hesitate to place it in the Top News list. With this condition, Google will certainly consider your website also deserves to be in the top position of the search engine.
2. Increased Number of Visitors
Another advantage of Google News is that it increases organic visitors. The easier it is for people to find the content they are looking for on search engines, including the content you have created, the better your chances of getting organic visitors.
Personalized content has a huge impact on high-quality traffic. Users who visit your website will feel happy that the topics you have are relevant to what they need or are looking for.
3. As an Effective Branding Media
If your website has good content, the impact will be very positive. Visitors will often come back to your website. In addition, the reviews you make about certain topics, your website will be considered an expert in that field. This is where it helps to build a brand for your website through Google News.
4. Chance to Get Many Backlinks
Backlinks are links on a website that point to another website. As a blogger, you certainly understand that the role of backlinks in boosting the credibility of your blog is very large.
The credibility of the website can be obtained from Google News. When your content or articles are recommended by Google, then the content is also used as a reference for others as a trusted source. Perhaps, one of those sources is content or articles from your website.
The more backlinks you get, the more trusted your blog becomes.
5. Free Ad Alternative
Utilizing different types of online advertising to promote a blog is a natural thing. However, if you can get the same results without spending money, all the better.
By creating news on Google, this service has the potential to bring organic traffic to your blog. Organic traffic is traffic that comes from search engines and you don't have to spend a dime on this.
This is how you can sign up for Google News for your blog. You just need to fulfill the necessary conditions to join.